SND

Six finalists for World’s Best-Designed in Digital

“The range of The Lily’s stories and products is impressive. Every topic, story, experience and deep dive is carefully crafted for its audience and effectively presented. No matter where a reader encounters the content, it’s clear that there is a common creative and visual language that embodies the Lily’s aesthetic voice. It is a publication whose journalism is expressed through its design, creative edge, and playful (with discipline) approach to every aspect of its ecosystem.”

Nieman lab

The Washington Post’s The Lily is building its Instagram aesthetic and sharing news with millennial women in the process

“If someone says they love The Lily both for the stories and for the way it looks, that’s what I’m going for.”

Business insider

We don’t rely on Facebook at all’: The Washington Post’s year-old experiment with social publishing is moving towards websites, email, and video

Reuters

In conversation with Amy King, editor in chief of The Lily

One Man & His Blog

The Lily: iterating a visual and editorial voice (News Impact Summit, Paris)

Wow Woman

Editor-in-Chief, The Lily at The Washington Post, Washington DC

Nieman Lab

With The Lily, The Washington Post wants to draw young women in (but won’t do a subscription hard sell)

“We wanted to reach an audience we’re not reaching as well as we could.”

Poynter

Verticals like The Lily aim to bolster women’s voices in media. But are they going about it the wrong way?